This new book, Balancing Green, does it. It is deep and technically credible, but also readable and loaded with familiar names and stories. Most importantly, it tackles the question of sustainability without a preconceived agenda.
It is simply the reality that sustainability is a complex issue which pits some people against other people, rather than evil western business against a noble, innocent emerging world. Sheffi and Blanco have tackled this question more deeply and fairly than anyone I’ve seen.
{Originally published in Forbes}