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"While it is still too early just how big an impact the coronavirus will have on either the global economy or individual companies, it is already clear that it will not be negligible. Supply chains are already being disrupted. Consumer activity in China is already slowing. And Apple is not the only company that is going to feel the impact. "

This new book, Balancing Green, does it. It is deep and technically credible, but also readable and loaded with familiar names and stories. Most importantly, it tackles the question of sustainability without a preconceived agenda.

It is simply the reality that sustainability is a complex issue which pits some people against other people, rather than evil western business against a noble, innocent emerging world. Sheffi and Blanco have tackled this question more deeply and fairly than anyone I’ve seen.

{Originally published in Forbes}

MIT Professor Yossi Sheffi has just published, along with Edgar Blanco of Amazon, the definitive book on sustainability in business. For supply chain enthusiasts like me the topic is endlessly complex and compelling, but arguably too big to pin down systematically. This new book, Balancing Green, does it. It is deep and technically credible, but also readable and loaded with familiar names and stories. Most importantly, it tackles the question of sustainability without a preconceived agenda.

Yossi Sheffi, Director of the MIT Center for Transportation & Logistics, has recently published a must-read book on sustainability. Balancing Green: When to Embrace Sustainability in a Business (and When Not To) is a well-researched book that cuts through many of the fallacies and wishful thinking that surrounds sustainability. {Originally published in Forbes}

Yossi Sheffi, Director of the MIT Center for Transportation & Logistics, has done it again. He recently published a must-read book on sustainability. Balancing Green: When to Embrace Sustainability in a Business (and When Not To) is a well-researched book that cuts through many of the fallacies and wishful thinking that surrounds sustainability.

Yossi Sheffi, the Director of MIT’s Center for Transportation and Logistics and author of “Balancing Green: When to Embrace Sustainability in a Business (and When Not To),” points out that in the checkout line, we don’t tend to put our money where our environmental mouths are, regardless of age.