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MIT’s Yossi Sheffi writes that the unknown potential impact of the virus shouldn’t stop companies from acting quickly to minimize short- and long-term impact on their operations. 

Eliminating straws from restaurants and coffee shops may provide a positive environmental message, Mr. Sheffi writes, sends a “feel good” message to consumers while sidestepping bigger actions that would have a more significant environmental impact.

Levi Strauss & Co. is launching an effort to slash the environmental impact of the factories world-wide that make its apparel and accessories. Levi’s will start its effort to cut greenhouse gas emissions through energy-efficiency programs at factories run by vendors in the first tier of its supply chain. 

Professor Yossi Sheffi talks to The Wall Street Journal about Levi's new plan for their global supply chain emissions.