In this article, the author explores the growing significance of trust in modern business, particularly within supply chains, amidst widespread economic and institutional mistrust. Drawing on Edelman's 2025 Global Trust Barometer, the article highlights how consumer grievances and a lack of faith in government, media, and information sources have fueled this climate of distrust. With businesses outperforming government and media in terms of competence and ethics, the article emphasizes the need for companies to leverage trust-building strategies, especially in their supply chains. The role of the supply chain in maintaining brand integrity, ensuring timely and quality deliveries, and rebuilding reputation after crises, is increasingly crucial in navigating the turbulent economic landscape. Read on for further insights on how businesses can safeguard their credibility in these challenging times.
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Professor Yossi Sheffi named #1 Supply Chain Influencer
Meet the #1 Supply Chain Influencer. Supply chain influencers are key figures in the modern industry, shaping the future of logistics and operations management. These experts – often seasoned professionals and consultants – provide crucial insights into tackling challenges like sustainability, digitalization, and resilience.
Latest Book
THE MAGIC CONVEYOR BELT: Supply Chains, A.I. and the Future of Work
The latest book by MIT Professor Yossi Sheffi on global supply chains is an exploration of one of the most critical and complex systems of our modern economy. In The Magic Conveyor Belt, Professor Sheffi examines how supply chains have been affected by the societal and economic shocks of the early 2020s, demystifying their murky depths, twists, and turns. He also illustrates how supply chains actually worked well during the pandemic, why technology alone is not enough (despite being the key to sustainability), and how human and A.I. collaboration is the future.
Latest Blog
Geopolitical Upheavals Are Reshaping Emergency Response
