It Ain’t Easy Being Green: Q&A with Yossi Sheffi

As a serial entrepreneur in the logistics field and director of MIT’s Center for Transportation and Logistics, Sheffi has spent a lot of time thinking about how complex networks of people, products, and vehicles operate. In his latest book, “Balancing Green: When to Embrace Sustainability in a Business (and When Not To),’’ Sheffi brings this perspective to the push for corporate responsibility, analyzing the challenges and benefits of “going green” in a multilayered global economy.