What happens to a company when the unimaginable occurs? When an earthquake hits its primary contract manufacturer? When labor strikes shut down an entire port? When terrorists cripple a transportation system?
Yossi Sheffi, Professor of Engineering at MIT and Director of the MIT Center for Transportation and Logistics, argues that a company’s survival and prosperity depend more on what it does before such a disruption occurs than on the actions it takes as the event unfolds.