Today's Pickup: Yossi Sheffi, Director of the MIT Center for Transportation & Logistics, has recently published a must-read book on sustainability.

Yossi Sheffi, Director of the MIT Center for Transportation & Logistics, has recently published a must-read book on sustainability. Balancing Green: When to Embrace Sustainability in a Business (and When Not To) is a well-researched book that cuts through many of the fallacies and wishful thinking that surrounds sustainability. {Originally published in Forbes}