Welcome to The New (Ab)Normal

In this episode of The Rebound, Yossi Sheffi shares insights into how leading companies are adapting to COVID from his latest book.

What if supply chains performed exactly as designed? The problem was a breakdown of supply chains. Rather, that we had the wrong design for the current circumstances. Perhaps what we need is a new, resilient design, one that can respond to disruptions today and in the future.