Q&A: The New (Ab)Normal

It's been nearly 10 months since Covid-19 slammed into the global economy like a wrecking ball. And while businesses have learned to manage, many will endure lasting effects that may take years to resolve. In the meantime, all of us—businesses and consumers alike—are yearning for things to get back to normal. But what does that even mean? Is it possible that we may someday return to some semblance of our old lives? Or will we enter a "new normal"? And if so, what will that look like?

These are some of the questions Dr. Yossi Sheffi takes on in his latest book, The New (Ab)Normal: Reshaping Business and Supply Chain Strategy Beyond Covid-19.