Engineering ESG, Opportunities for Small and Medium size Enterprises

Professor Yossi Sheffi of MIT University is a scholar in the field of ESG. I asked him, who wrote a book called Balancing Green on a related topic, 'the proper way to practice ESG.' He emphasized the importance of consumer awareness. Businesses and governments can take meaningful action only when consumers recognize the impact of their consumption on the environment and change their behavior. However, we should not wait for consumer changes. Businesses need to take into account the 'use stage of a product', and non-profit organizations need to launch a campaign to change public perception. The government should continue to support the development of carbon capture technology and the like. (Published in Korean)