The New (Ab)Normal

Peggy and Yossi Sheffi, professor, MIT, talk about the supply chain difficulties today and his most recent book The New (Ab)Normal. He says the experience of writing the book was weird—like writing a history book while history is unfolding.

They discuss:

• The biggest problem with the supply chain today that needs to be solved.
• Why demand is high and supply can’t catch up.
• The bullwhip effect on the supply chain and how to address it.