All you need is trust: strengthening confidence in business relationships

Programmed by Economist Impact and sponsored by Icertis, this webinar featured Professor Yossi Sheffi speaking with a host of business representatives, consultants and thought leaders to examine how companies can strengthen trust in business-to-business relationships to improve profits, performance and resilience. 

The questions addressed include: 

• Is there a trust deficit in business-to-business relationships? How did covid-19 impact trust in business relationships? 

• To what extent can trust be defined, quantified and measured? 

• What are the key drivers of trust within a business? What factors do stakeholders value most? 

• How can businesses put trust at the centre of their corporate purpose and business strategies? What lessons can be learned and applied? 

• To what extent is trust a determinant of business success? How can trust improve business performance and outcomes?