Moving The Needle On Supply Chain Sustainability

Professor Yossi Sheffi contributes to The Hill. Consumers consistently tell pollsters that they care about the environment. In fact, according to a 2022 report, 66 percent of them said that they are willing to pay more for sustainable products. Prior to the current inflationary trend, other studies reported an even higher proportion. Most corporate managers, however, know that the reality is very different.

Also Published in MIT News.